Bridging artistic vision and technical reality for 20+ years. From AAA gaming to enterprise sports to the classroom — building experiences that perform.
I'm Michael Edelnant — a designer, educator, and creative technologist based in Greater Orlando, FL. Through Visual Aesthetic Creative, I define clear strategies from complex requirements, design high-fidelity systems with precision, and distinguish brands through immersive user experiences. My work spans AA/AAA gaming, enterprise sports products, eSports, and emerging technology.
From Madden and Tiger Woods at EA to real-time sports data at STATS LLC, from co-founding a gaming startup to leading experience design as VP — I've shipped products across console, mobile, web, and spatial platforms. Today I also teach the next generation of designers as Course Director - SE, Emerging Technologies at Full Sail University.
Currentlyexploringsimulationandvisualization,gamedevelopmentpipelines,andtheintersectionofeducationandemergingtechnology.
HUD systems, menu flows, and in-game interfaces for console, mobile, and PC. From Madden to mobile — designed for clarity under pressure.
End-to-end product design for sports platforms, eSports, and consumer apps. Strategy through ship across web, native, and real-time engines.
Real-time 3D, data visualization, and interactive simulations. Turning complex data into intuitive visual experiences.
Scalable component libraries and token architectures. Built for cross-platform consistency from Figma to code.
Spatial computing, WebXR, and next-gen interaction models. Prototyping the interfaces of tomorrow in code and engine.
Course direction, team leadership, and mentorship. Teaching HCI, game design, and UX at the university level.
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Product Design education in Emerging Technology. Leading courses in HCI, Computer Sciences, Simulation & Visualization, Game Design, Game Development, Mobile Development, and UX/UI for Gaming Platforms.
Led experience design strategy and execution across the product organization.
Mobile games UX for titles including Tap Sports Fishing and Deer Hunter World. Drove end-to-end design from concept through live-ops.
Madden 20/21 UI, HUD systems, and design system development for the franchise's core experience.
Co-founded gaming startup. Designed and shipped 'Trivia Themes' game and the HypSports platform from zero to launch.
Designed AlphaDraft.com, a competitive eSports fantasy platform. Crafted end-to-end user flows for draft mechanics and live scoring.
Designed sports data products including Gamezone, NBA/NFL tools, and solutions for Fox Sports and Northwestern Mutual. Promoted from Interactive Designer.
Designed and scripted NextGen UI for EA Sports titles across XBOX 360, PS3, and Wii. Led UI design for NFL Tour and developed interfaces for Madden 08 and Tiger Woods 08, maintaining brand consistency across the EA Sports portfolio.
Designed and developed internal and external websites for faculty and students. Built immersive Flash experiences for Fullsail.com and engineered accessible platforms for the LA Film and LA Recording Schools, ensuring UI consistency across properties.
Designed and developed CSS layouts and Flash elements for real estate web properties using ColdFusion. Maintained cross-browser compatibility and web standards across the ERA Europe platform.
Created print materials, CD-ROM interface graphics, and web application designs for university departments and organizations. Early foundation in UI design and cross-media production.
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Open to contract engagements, creative partnerships, and collaborations in gaming, sports, education technology, and emerging platforms.